The customer needed an understandable function to easily personalise the furniture.
The CEO wanted to reduce the phone calls of clients asking “how to buy?” through the website. For that reason the new design had a clear goal: deliver a buying experience that is smooth and pleasant. As a first step, I decided to build paper prototype.
To kickoff the redesign the website I first studied the user’s experience and problems they faced when buying furniture online.
I talked to some of the users to find out how do they get stuck and why (paint points). Then I analised and perform several wireframes to research about possible flows that make their shopping experience easier.
We had varied types of people visiting the website. For that reason we prepared content to engage with each of them. In some cases for young couples moving together, for parents with children, for “first time independent” etc.